Version: 2025-03

Blog

Introduction

The Blog API allows you to manage your store's blog content, offering full functionality for creating, editing, and publishing posts.

Key Features

Create and manage blog posts
Control publication status (publish or unpublish posts)
Manage SEO metadata, including titles, descriptions, and custom profiles
Upload and organize images within blog post content
Add and manage cover images (thumbnails) for blog posts

Required Permissions

To use the Blog API, your application must have the following permissions activated in the Partner Panel:

Edit Content - Allows modifying and creating blog content
Read Content - Allows reading blog content

Make sure these permissions are enabled before attempting to use the Blog API endpoints.

Core Concepts

Blog

A content management system integrated into the store that enables merchants to create, manage, and publish articles, news, and other types of content to engage and inform their customers.

Blog Post

An individual piece of content within a blog. Each post includes:

Rich HTML content with embedded images and media
SEO metadata (title, description, handle)
Publication status
Cover image (thumbnail)
Multi-language support

Cover Image (Thumbnail)

The main representative image for a blog post, displayed in post listings, previews, and social media shares.

Blog Management

Retrieve your store's blog information, including the blog ID required for all other Blog API operations.

Endpoints

GET `/blogs`

Retrieves the blog associated with the store.

Response

{
  "blog_id": "019a0baf-d644-755c-aa03-843c92af7047",
  "owner": {
    "id": "string"
  }
}

Error Responses

401 Unauthorized - Invalid or missing authentication token
404 Not Found - Blog not found

Blog Post Management

Blog posts are the main content of your blog. They allow stores to create engaging articles with rich HTML content, images, and SEO-optimized metadata.

Endpoints

GET `/blogs/{blog_id}/posts`

Retrieves a paginated list of blog posts for a specific blog.

URL Parameters:

Parameter	Type	Description
`blog_id`	string	ID of the blog to retrieve posts from

Query Parameters:

Parameter	Type	Description
`page`	number	Page number for pagination (default: 1)

Response

{
  "posts": {
    "data": [
      {
        "blog_id": "string",
        "post_id": "string",
        "created_at": "datetime",
        "updated_at": "datetime",
        "published_at": "datetime|null",
        "thumbnail": "string",
        "data": [
          {
            "language": "string",
            "title": "string",
            "handle": "string",
            "summary": "string",
            "seo_title": "string",
            "seo_description": "string",
            "content": "string"
          }
        ],
        "author": {
          "id": "string",
          "name": "string"
        }
      }
    ],
    "meta": {
      "page": "number",
      "take": "number",
      "itemCount": "number",
      "pageCount": "number",
      "previousPage": "number|null",
      "nextPage": "number|null"
    }
  }
}

Error Responses

400 Bad Request - Blog ID must be a UUID
401 Unauthorized - Invalid or missing authentication token
404 Not Found - Blog not found

GET `/blogs/{blog_id}/posts/{post_id}`

Retrieves a specific blog post by its ID.

URL Parameters:

Parameter	Type	Description
`blog_id`	string	ID of the blog containing the post
`post_id`	string	ID of the specific post to retrieve

Response

{
  "blog_id": "string",
  "post_id": "string",
  "created_at": "datetime",
  "updated_at": "datetime",
  "published_at": "datetime|null",
  "thumbnail": "string",
  "data": [
    {
      "language": "string",
      "title": "string",
      "handle": "string",
      "summary": "string",
      "seo_title": "string",
      "seo_description": "string",
      "content": "string"
    }
  ],
  "author": {
    "id": "string",
    "name": "string"
  }
}

Error Responses

400 Bad Request - Blog ID must be a UUID
400 Bad Request - Post ID must be a UUID
401 Unauthorized - Invalid or missing authentication token
404 Not Found - Blog not found
404 Not Found - Post not found

POST `/blogs/{blog_id}/posts`

Creates a new blog post with rich content and metadata.

URL Parameters:

Parameter	Type	Description
`blog_id`	string	ID of the blog where the post will be created

Request Body (multipart/form-data):

Parameter	Type	Description
`metadata`	string	JSON string containing post metadata. Must include a non-empty "language" field along with title, summary, seo_title, seo_description, and handle
`content`	string	Rich HTML content of the blog post, including any embedded images (optional)
`published`	boolean	Indicates whether the post should be published immediately (optional, default: false)
`thumbnail`	string	URL of the cover image representing the blog post (optional)

Response

{
  "post_id": "string"
}

Error Responses

400 Bad Request - Blog ID must be a UUID
400 Bad Request - Invalid metadata format or missing required fields
401 Unauthorized - Invalid or missing authentication token
404 Not Found - Blog not found

PUT `/blogs/{blog_id}/posts/{post_id}`

Updates an existing blog post with new content and metadata.

URL Parameters:

Parameter	Type	Description
`blog_id`	string	ID of the blog containing the post
`post_id`	string	ID of the post to update

Request Body (multipart/form-data):

Parameter	Type	Description
`metadata`	string	JSON string containing updated post metadata. Must include a non-empty "language" field along with title, summary, seo_title, seo_description, and handle
`content`	string	Updated rich HTML content of the blog post with embedded images and media (optional)
`published`	boolean	Updated publication status (optional)
`thumbnail`	string	Updated cover image URL (optional)

Response

204 No Content - Post updated successfully

Error Responses

400 Bad Request - Blog ID must be a UUID
400 Bad Request - Post ID must be a UUID
400 Bad Request - Invalid metadata format or missing required fields
401 Unauthorized - Invalid or missing authentication token
404 Not Found - Blog not found
404 Not Found - Post not found

DELETE `/blogs/{blog_id}/posts/{post_id}`

Permanently deletes a blog post and all associated data.

URL Parameters:

Parameter	Type	Description
`blog_id`	string	ID of the blog containing the post
`post_id`	string	ID of the post to delete

Response

204 No Content - Post deleted successfully

Error Responses

400 Bad Request - Blog ID must be a UUID
400 Bad Request - Post ID must be a UUID
401 Unauthorized - Invalid or missing authentication token
404 Not Found - Blog or post not found

Publication Control

Manage the visibility of your blog posts by choosing whether to publish or unpublish them. Published posts are visible to your audience, while unpublished ones remain saved as drafts.

Endpoints

PATCH `/blogs/{blog_id}/posts/{post_id}/publish`

Publishes a blog post, making it visible to customers.

URL Parameters:

Parameter	Type	Description
`blog_id`	string	ID of the blog containing the post
`post_id`	string	ID of the post to publish

Response

204 No Content - Post published successfully

Error Responses

400 Bad Request - Blog ID must be a UUID
400 Bad Request - Post ID must be a UUID
401 Unauthorized - Invalid or missing authentication token
404 Not Found - Blog or post not found

PATCH `/blogs/{blog_id}/posts/{post_id}/unpublish`

Unpublishes a blog post, hiding it from public view while keeping it as a draft.

URL Parameters:

Parameter	Type	Description
`blog_id`	string	ID of the blog containing the post
`post_id`	string	ID of the post to unpublish

Response

204 No Content - Post unpublished successfully

Error Responses

400 Bad Request - Blog ID must be a UUID
400 Bad Request - Post ID must be a UUID
401 Unauthorized - Invalid or missing authentication token
404 Not Found - Blog or post not found

Upload Management

Upload and manage images for your blog posts, including content and cover images. Content images help illustrate and enrich your articles, while cover images give your posts a strong visual identity that attracts readers.

Endpoints

POST `/blogs/{blog_id}/posts/media`

Uploads images for use within blog post content.

Important: This endpoint only returns the URL of the uploaded file. You must immediately use this URL in the HTML content of your blog post.

URL Parameters:

Parameter	Type	Description
`blog_id`	string	ID of the blog where media will be uploaded

Request Body (multipart/form-data):

Parameter	Type	Description
`media`	file	Image file to use as content image

Response

{
  "media_url": "string"
}

⚠️ Note: The returned media_url must be used later in a PUT request to /blogs/{blog_id}/posts/{post_id}. Use it inside the content parameter as part of the HTML body, inserting the image URL.

Error Responses

400 Bad Request - Problems parsing request body or invalid file format
401 Unauthorized - Invalid or missing authentication token
415 Unsupported Media Type - Blog ID must be a UUID

POST `/blogs/{blog_id}/posts/thumbnail`

Uploads the main or cover image for a blog post.

Important: This endpoint only returns the URL of the uploaded file. You must immediately use this URL to update the blog post with the new thumbnail.

URL Parameters:

Parameter	Type	Description
`blog_id`	string	ID of the blog where thumbnail will be uploaded

Request Body (multipart/form-data):

Parameter	Type	Description
`image`	file	Image file to use as cover image

Response

{
  "thumbnail_url": "string"
}

⚠️ Note: The returned thumbnail_url must be used later in a PUT request to /blogs/{blog_id}/posts/{post_id}. Use it inside the thumbnail parameter to associate the image with a specific blog post.

Error Responses

400 Bad Request - Problems parsing request body or invalid file format
401 Unauthorized - Invalid or missing authentication token
415 Unsupported Media Type - Blog ID must be a UUID

Final Notes

When using the Blog API, follow these best practices:

Handle errors gracefully and inform users when operations fail.
Optimize and validate images to ensure fast loading and proper display (JPEG for photos, PNG for transparency).
Respect file size limits (recommended: ≤500 KB; up to 1024×1024 px for square and 1024×1800 px for rectangular images).
Validate HTML content before submission to ensure correct formatting and embedded media.
Include descriptive metadata (SEO title and description) to improve search visibility.
Test posts across devices and browsers to confirm consistent rendering.
Manage publication status carefully — unpublished posts remain as drafts and are not visible to readers.

Introduction​

Key Features​

Required Permissions​

Core Concepts​

Blog​

Blog Post​

Cover Image (Thumbnail)​

Blog Management​

Endpoints​

GET /blogs​

Blog Post Management​

Endpoints​

GET /blogs/{blog_id}/posts​

GET /blogs/{blog_id}/posts/{post_id}​

POST /blogs/{blog_id}/posts​

PUT /blogs/{blog_id}/posts/{post_id}​

DELETE /blogs/{blog_id}/posts/{post_id}​

Publication Control​

Endpoints​

PATCH /blogs/{blog_id}/posts/{post_id}/publish​

PATCH /blogs/{blog_id}/posts/{post_id}/unpublish​

Upload Management​

Endpoints​

POST /blogs/{blog_id}/posts/media​

POST /blogs/{blog_id}/posts/thumbnail​

Final Notes​

Introduction

Key Features

Required Permissions

Core Concepts

Blog

Blog Post

Cover Image (Thumbnail)

Blog Management

Endpoints

GET `/blogs`

Blog Post Management

Endpoints

GET `/blogs/{blog_id}/posts`

GET `/blogs/{blog_id}/posts/{post_id}`

POST `/blogs/{blog_id}/posts`

PUT `/blogs/{blog_id}/posts/{post_id}`

DELETE `/blogs/{blog_id}/posts/{post_id}`

Publication Control

Endpoints

PATCH `/blogs/{blog_id}/posts/{post_id}/publish`

PATCH `/blogs/{blog_id}/posts/{post_id}/unpublish`

Upload Management

Endpoints

POST `/blogs/{blog_id}/posts/media`

POST `/blogs/{blog_id}/posts/thumbnail`

Final Notes