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Using UX Writing Concepts

Taking into account UX Writing guidelines is fundamental in building an effective and consistent experience with the rest of the Nuvemshop admin.

User experience writing is more than just choosing words; it's a means of effectively communicating the brand's message, guiding users, and building a meaningful connection.

Check the homologation checklist

Naming Apps and Screens​

Naming Apps​

Choosing the name of an app is crucial for its identity and visibility. Below are some essential aspects to consider when selecting a name that effectively connects with users and the market:

Clarity and Relevance: The name should be clear, relevant to the app's function, and convey its purpose directly.

Simplicity and Memorability: Opt for a simple name, easy to pronounce, and memorable for users.

Originality and Differentiation: Choose a unique name to avoid confusion with other apps and create a distinctive brand identity.

Consistency with the Proposal: The name should reflect the app's proposal, create a logical connection with its features and values.

Legality and Availability: Verify that the name does not infringe on existing copyrights or trademarks and is available as a domain and on social media.

Naming Screens​

The choice of the page's name should consider contextual information. Titles are meant to summarize and contextualize what the user will find in the interface and should not be related to the app's name.

Ideally, we should use a verb (imperative or infinitive) to summarize the action to be taken in the interface.

  • We can use only nouns that provide context about the moment of the experience.
  • It's important that it's self-explanatory (it works on its own).
  • Preferably, use only one sentence.
  • We don't use a period at the end to finish the sentence.
  • We can use exclamation or question marks depending on the case.

Check title patterns

UX Writing Fundamentals​

Following the UX Writing fundamentals of a brand plays a vital role in creating a user experience consistent with the rest of the Nuvemshop admin.

User experience writing is more than just choosing words; it's a means of effectively communicating the brand's message, guiding users, and building a meaningful connection.

Explore UX Writing fundamentals

Nuvemshop Tone of Voice​

Our voice is consistent and reflects our brand identity. It remains unchanged, conveying our distinctive personality. On the other hand, the tone we adopt may vary depending on the situation. This distinction between voice and tone allows us to maintain essential consistency while adjusting our message to fit the specific context.

Discover the tone of voice

Text Patterns​

We have selected some valuable recommendations on how to create content for each Nimbus component below, allowing you to reuse established patterns and maintain consistency with the store administrator.

Next Steps​